We’ve been fans of Ben Kuchera’s journalistic and investigative skills since his early days at Ars Technica, and have continued to follow him since his move to Penny Arcade’s PA Report. Mr. Kuchera has written a LOT of great articles in his time, but I think he’s finally outdone himself: a behind-the-scenes look at how advertising on Xbox Live is done. This includes costs, placement, ad development, and everything in between.

This may not sound exciting to a lot of you, but I very highly recommend you read the entire article…it’s fantastic stuff.